Post by account_disabled on Mar 14, 2024 4:31:21 GMT
In other words, content that exists exclusively to “rank” and not to provide value to Internet users. To achieve this goal, Google Helpful Content Update identifies web pages that have little intrinsic value, are of poor quality, or simply provide nothing to readers, and downgrades the affected sites. In contrast, platforms that offer useful and relevant content are highlighted in the results . In this sense, Google Helpful Content Update is part of a more global approach aimed at promoting quality and diversity in the SERP.
Danny Sullivan, who acts as a go-between for Google and the public on Search, says the update will help "improve results for online education, arts and entertainment, shopping, and related content." to BTB Directory technology” (readon this page). Is the Helpful Content update a penalty? Google clarified that the control process put in place for Helpful Content Update is fully automated and that it is based on a machine learning model . The firm added that this update should not be seen as a penalty, but as a “signal” among many others used for content ranking .
In fact, Google Helpful Content Update functions primarily as a filter with which robots evaluate the degree of usefulness of content. A site whose pages are essentially optimized for crawler robots is likely to send a negative signal and see itself downgraded in the results. Fortunately, it is possible to turn things around by improving the quality of content on the site, or even eliminating unnecessary pages. The portion of the algorithm dedicated to Helpful Content, which operates continuously, can thus notice the change and reduce the intensity of the signal, which will allow the site to regain better places in the SERP.
Danny Sullivan, who acts as a go-between for Google and the public on Search, says the update will help "improve results for online education, arts and entertainment, shopping, and related content." to BTB Directory technology” (readon this page). Is the Helpful Content update a penalty? Google clarified that the control process put in place for Helpful Content Update is fully automated and that it is based on a machine learning model . The firm added that this update should not be seen as a penalty, but as a “signal” among many others used for content ranking .
In fact, Google Helpful Content Update functions primarily as a filter with which robots evaluate the degree of usefulness of content. A site whose pages are essentially optimized for crawler robots is likely to send a negative signal and see itself downgraded in the results. Fortunately, it is possible to turn things around by improving the quality of content on the site, or even eliminating unnecessary pages. The portion of the algorithm dedicated to Helpful Content, which operates continuously, can thus notice the change and reduce the intensity of the signal, which will allow the site to regain better places in the SERP.