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Post by account_disabled on Mar 16, 2024 6:18:44 GMT
Limit the amount of text, images, multimedia and links to only what is necessary, and organize your content in an appropriate structure so that the objects are in logical order. It is particularly important that the CTA is as clear as possible for the visitor. Let's take a look at an example landing page from HubSpot. This landing page is designed to promote a free guide on optimizing landing pages for lead generation. The design is simple: as soon as a visitor lands on the Marketing List page, they are greeted by the most essential elements: A title. Short description. CTA button. Image or video. Image source The title and description are clear and let visitors know exactly what the offer is and why they need it. another best practice for landing pages. Looking for more inspiration for your landing page? Check out these stellar landing page examples. When thinking about your CTA button, avoid using the word “Send.” Send is too vague and doesn't let the lead know exactly what they're sending their information for. Always use language that indicates what they get in return. For example, “Download Now,” “Get your free evaluation,” or “Join our mailing list.
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